yes, "ideating" is a word
project overview e.g. develop a concept into a project, prepare a project pitch, plan and develop a first draft, polish your delivery for maximum impact
goals e.g. connect with the right audience, build your skills, confidence and mastery
format e.g. book, article, dissertation, screenplay, poem, song, keynote speech, podcast interview, academic presentation
genre / discipline e.g. comedy, science fiction, social science, education, self-help